The Asphalt Advantages Campaign

Have you ever given in-depth thought to asphalt? Our Europe-wide campaign "Asphalt Advantages" puts asphalt centre stage, and we would like to familiarise you with its many benefits – in road building, construction work and beyond.

The online campaign has been jointly developed by Eurobitume and EAPA and is aimed at decision-makers and users, who want to learn more about asphalt. We are focussing on four categories: Comfort, Economy, Safety, Sustainability

Asphalt offers:

Comfort: Research in Europe shows that quiet asphalt reduces highway noise by 3 to 5 dB(A) and more.

Economy: Resurfacing an asphalt pavement creates a road that’s smooth, durable, safe, and quiet – and just as good as a new one.

Safety: The best visibility during rainy conditions.

Sustainability: Bituminous asphalt pavements with intrinsic visco-elastic properties can be re-used several times at the highest performance level, even in new asphalt roads having the same performance level.

You will find details on all the advantages and additional information at In addition, we are inviting you to join in our discussion on the topic of asphalt. Please feel free to use our social media channels on our campaign website.


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